Marketscience Consulting is a commercially focused economics and marketing consultancy with strong academic foundations, offering data driven solutions for business growth.

The company was founded by Dr. Peter Cain following many years of designing, project-managing and presenting econometric analyses and business solutions for a wide range of blue-chip clients. 

Marketscience Consulting is dedicated to helping clients maximise business performance across products, brands and markets. 

About us

We specialise in building bespoke economic models that provide a complete understanding of the consumer demand underlying the client’s business. Our models form the basis of a wide variety of business solutions, ranging from quantification of marketing ROI, optimal allocation of marketing resources and demand forecasting, through to optimal price setting and brand growth strategy. 

With our head office based in London, we work closely with key strategic partners such as Timberlake Consultants and US based analytics firm Truesight Consulting. This allows us to serve clients across a wide range of sectors from CPG and financial services through to pharmaceuticals.  


We work with clients to deliver fact-based business solutions dedicated to adding value. In doing so, we stand by four key principles.

  • Independence

We are not affiliated with any media owners or agency groups. Consequently, all analysis is wholly objective.

  • Credibility

We provide a unique combination of advanced academic thought-leadership in the industry with a wide range of commercial applications.

  • Tailored solutions

We do not deal in one-size-fits-all solutions. Modelling approaches are specific to client business issues. To this end, initial consultation and data landscaping are an integral part of each engagement.

  • Transparency

We are open and consultative at each step of the project process, revealing details of modelling outputs and fully integrating client input.