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Econometrics in marketing mix modelling

On February 10th, 2013, posted in: Econometric Modelling, Marketing mix modelling by | Comments Off on Econometrics in marketing mix modelling

Econometrics in marketing mix modelling Marketing mix modelling is a widely-used tool to evaluate Return on Investment (ROI) and inform optimal allocation of the marketing budget. Economics and econometrics are a fundamental part of the process. All marketing mix models are based on microeconomic models of product demand linking business outcomes to marketing investments. It […]