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Marketing budget allocation

On February 21st, 2013, posted in: Marketing budget allocation by | Comments Off on Marketing budget allocation

Optimal allocation of the marketing budget With UK online marketing expenditure continuing to rise, optimal allocation of the marketing budget across both digital and traditional media plays a key role in maximising business performance. Accurate marketing budget allocation depends on three key factors: a bespoke economic model of the client business, precise quantification of marketing response […]