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Econometrics in marketing mix modelling

On February 10th, 2013, posted in: Econometric Modelling, Marketing mix modelling by | Comments Off on Econometrics in marketing mix modelling

Econometrics in marketing mix modelling Marketing mix modelling is a widely-used tool to evaluate Return on Investment (ROI) and inform optimal allocation of the marketing budget. Economics and econometrics are a fundamental part of the process. All marketing mix models are based on microeconomic models of product demand linking business outcomes to marketing investments. It […]

New Website Launched

On October 8th, 2012, posted in: Econometric Modelling, Market Science, Time Series Data in Economics by | Comments Off on New Website Launched

Welcome to Marketscience Consulting Ltd. The news area of our website will keep clients up to date on projects and developments. Links to latest news items will appear in the footer of the website as well as an ongoing archive of news posts. Thank you for taking the time to visit our website.