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Marketscience in the business news

On May 12th, 2017, posted in: Econometric Modelling by | Comments Off on Marketscience in the business news

Marketscience Consulting to exhibit at The Business Show 2016

On September 19th, 2016, posted in: Econometric Modelling by | Comments Off on Marketscience Consulting to exhibit at The Business Show 2016

Marketscience Consulting to exhibit and present on attribution modelling in modern marketing analytics.

Marketscience Consulting wins at the RAR awards 2016

On May 2nd, 2016, posted in: Econometric Modelling by | Comments Off on Marketscience Consulting wins at the RAR awards 2016

Marketscience Consulting wins in the Market Research category at the RAR awards 2016.

RAR award finalist for market research

On March 16th, 2016, posted in: Econometric Modelling by | Comments Off on RAR award finalist for market research

Marketscience Consulting selected as finalist in RAR awards for market research.            

Recommended Agency Register

On December 21st, 2015, posted in: Econometric Modelling by | Comments Off on Recommended Agency Register

Marketscience Consulting gains recommended agency status.  

Economics and econometrics in modern marketing mix modelling

On January 22nd, 2015, posted in: Econometric Modelling by | Comments Off on Economics and econometrics in modern marketing mix modelling

This article outlines the consumer behavioural foundations of the Marketing Mix Model, ranging from microeconomic competitive structures and on and offline paths to purchase, through to long-term media effects and heterogeneity of consumer response. Download

Dynamic marketing mix modelling: theory and practice

On August 20th, 2014, posted in: Econometric Modelling by | Comments Off on Dynamic marketing mix modelling: theory and practice

Next training course in Marketing Analytics to take place at Cass Business School 24-26 September 2014 in conjunction with Timberlake Consultants. The course covers a modern treatment of the practice, ranging from economic foundations of the model, advanced time series estimation techniques, long-term marketing effects and sales decompositions through to actionable client outputs. Click here for […]

Marketing mix modelling and Big Data

On June 12th, 2014, posted in: Econometric Modelling by | Comments Off on Marketing mix modelling and Big Data

In the wake of the Big Data revolution, data mining and machine learning methods have taken centre stage in unstructured data analysis. However, when it comes to marketing ROI, simulation and causal based inference, marketing mix modelling continues to play a key role.  This article looks at various econometric techniques used by mix modellers to help deal […]

Advanced methods in marketing econometrics

On March 24th, 2014, posted in: Econometric Modelling by | Comments Off on Advanced methods in marketing econometrics

The economic foundations of marketing mix models are typically approximated with simple single equation regression models of product demand. However, these approaches are ill-equipped to solve many client business issues. In this article, we look at how marketing analytics has evolved to provide more accurate representations of consumer demand.

Forecasting and supply chain management

On February 14th, 2013, posted in: Econometric Modelling by | Comments Off on Forecasting and supply chain management

Forecasting and supply chain management Accurate consumer demand forecasting is critical for Efficient Consumer Response (ECR) and supply chain management – as indicated in a recent IGD UK initiative. Marketscience Consulting provides a wide range of forecasting methods designed to aid the supply chain management process, based on advanced time series and economic modelling techniques.