Marketscience Consulting Case Study

On October 9th, 2013, posted in: Case studies by | Comments Off on Marketscience Consulting Case Study

Dynamic marketing mix modelling and optimal budget allocation We were approached by a company in the Consumer Packaged Goods sector to determine the optimal marketing strategy for short and long-term sales growth. Historically, our client had implemented an integrated traditional and digital marketing campaign aimed at maximising the growth potential of their flagship brand, together with […]