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Marketscience-Truesight and Intel win ICOM data creativity awards 2019 for Attribution

On May 18th, 2019, posted in: Awards by | Comments Off on Marketscience-Truesight and Intel win ICOM data creativity awards 2019 for Attribution

Marketscience-Truesight and Intel win ICOM data creativity award for short and long-term marketing attribution framework 

Marketscience and Truesight bring in-house analytics program to Unity Media

On November 2nd, 2018, posted in: News by | Comments Off on Marketscience and Truesight bring in-house analytics program to Unity Media

NEW YORK and LONDON and COLOGNE, Germany and DELHI, India, Nov. 1, 2018 /PRNewswire/ — Today, the Truesight-Marketscience Partnership announced completion of a 3-month Analytics Enablement program focused on Marketing Investment Productivity for Unitymedia, a leading cable company in Germany. More

Marketscience named leaders in Econometric Consulting

On July 25th, 2018, posted in: Awards by | Comments Off on Marketscience named leaders in Econometric Consulting

Marketscience named leaders in Econometric Consulting UK 2018

Marketscience and Truesight Consulting Collaboration

On April 20th, 2018, posted in: Partnerships by | Comments Off on Marketscience and Truesight Consulting Collaboration

PRESS RELEASE Truesight Consulting, LLC, and UK-based firm Marketscience Consulting Ltd launch strategic partnership to deliver new unified demand analytics solutions and services to the enterprise. New York, NY and London, UK – April  20, 2018 – Today, independent advanced marketing analytics firms, Truesight Consulting and Marketscience Consulting, jointly announced the launch of a strategic development partnership. Truesight was founded in late […]

Marketscience in the business news

On May 12th, 2017, posted in: Econometric Modelling by | Comments Off on Marketscience in the business news

Marketscience Consulting to exhibit at The Business Show 2016

On September 19th, 2016, posted in: Econometric Modelling by | Comments Off on Marketscience Consulting to exhibit at The Business Show 2016

Marketscience Consulting to exhibit and present on attribution modelling in modern marketing analytics.

Marketscience Consulting wins at the RAR awards 2016

On May 2nd, 2016, posted in: Econometric Modelling by | Comments Off on Marketscience Consulting wins at the RAR awards 2016

Marketscience Consulting wins in the Market Research category at the RAR awards 2016.

RAR award finalist for market research

On March 16th, 2016, posted in: Econometric Modelling by | Comments Off on RAR award finalist for market research

Marketscience Consulting selected as finalist in RAR awards for market research.            

Recommended Agency Register

On December 21st, 2015, posted in: Econometric Modelling by | Comments Off on Recommended Agency Register

Marketscience Consulting gains recommended agency status.  

Economics and econometrics in modern marketing mix modelling

On January 22nd, 2015, posted in: Econometric Modelling by | Comments Off on Economics and econometrics in modern marketing mix modelling

This article outlines the consumer behavioural foundations of the Marketing Mix Model, ranging from microeconomic competitive structures and on and offline paths to purchase, through to long-term media effects and heterogeneity of consumer response. Download