Advanced methods in marketing econometrics

Advanced methods in marketing econometrics

On March 24th, 2014, posted in: Econometric Modelling by Comments Off on Advanced methods in marketing econometrics

advanced methodsThe economic foundations of marketing mix models are typically approximated with simple single equation regression models of product demand. However, these approaches are ill-equipped to solve many client business issues.

In this article, we look at how marketing analytics has evolved to provide more accurate representations of consumer demand.

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