Conference presentations

  • Selected conference presentations

IAB

  • Internet Advertising Bureau, 2011

“Econometric modelling in marketing”

IREP

  •  Institut de Recherches et d’Etudes Publicitaires, 2010         

“Influence de la communication web sur les ventes en magasin”         

AMEC

  • Association for Measurement and Evaluation of Communication, 2008

“Integrated marketing communications: addressing the challenges and measuring return on  investment”

Atoc logo

  • Association of Train Operating Companies, 2008

“Dynamic marketing mix modelling”

marketingweek_logo

  • Marketing Week, 2002

“Brand management and category modelling”