Dynamic marketing mix modelling: theory and practice

Dynamic marketing mix modelling: theory and practice

On August 20th, 2014, posted in: Econometric Modelling by Comments Off on Dynamic marketing mix modelling: theory and practice

trainingNext training course in Marketing Analytics to take place at Cass Business School 24-26 September 2014 in conjunction with Timberlake Consultants.

The course covers a modern treatment of the practice, ranging from economic foundations of the model, advanced time series estimation techniques, long-term marketing effects and sales decompositions through to actionable client outputs. Click here for details.

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