Strategic leadership team

Dr. Peter Cain

Founder and managing director

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With over 20 years of academic and commercial experience covering economics and marketing science, Peter founded Marketscience Consulting with one aim in mind: to provide a blend of academic, commercially relevant analytics and strategic advice for business.

Along with a deep level of industry experience, Peter has written extensively on economics and econometrics in marketing, published in top peer-reviewed academic journals and presented commercial applications of this work at many client conferences.

Prior to forming the company, Peter held a range of senior positions in the industry, most recently at MarketShare and Millward Brown Optimor where he developed and implemented dynamic time series approaches to mix modelling and long-term marketing evaluation. For a selection of thought leadership papers in the field, see here.

Prior to his career in the marketing research industry, Peter lectured and researched widely in the academic sector, specialising in monetary economics and econometrics. He holds BSc and MSc degrees in Economics from the University of Warwick and a PhD in Monetary Economics from the University of Nottingham.

Dr. Pankaj Kumar

Will (Todd) Kirk 

Strategic partner

todd3Todd Kirk is principal at Middle Game Marketing Sciences and a strategic partner of Marketscience Consulting. He has spent almost 25 years designing and implementing analytic solutions to help marketing teams arrive at better choices for committing their resources in the marketplace, both from a demand and supply perspective. 

Over the course of his career, he has held senior positions at manufacturing firms like The Coca-Cola Company, research organizations like Information Resources, Inc. (IRI), and consultant agencies like Marketing Management Analytics (MMA).

Todd holds a Bachelor of Science in Business, Marketing and Decision Sciences from Miami University and is a graduate of the Australian School of Management.

 Dr. Pankaj Kumar