Marketscience Consulting Dynamic Marketing Mix Modelling

Dynamic marketing mix modelling


Advanced dynamic econometric techniques quantify the return on investment of traditional and digital marketing.

Dynamic marketing mix modelling

Marketscience Consulting
Marketscience Consulting Dynamic Marketing Mix Modelling

Brand equity analysis


Brand equity eco-systems link brand perceptions to long-term sales outcomes for genuine long-run marketing evaluation.

Brand equity analysis

Marketscience Consulting
Marketscience Consulting Dynamic Marketing Mix Modelling

Portfolio budget allocation


Optimal allocation of marketing budgets generates maximum short and long-term brand growth across the client portfolio.

Portfolio budget allocation

Marketscience Consulting
Marketscience Consulting Dynamic Marketing Mix Modelling

Forecasting and simulation


Time series demand forecasting allows accurate prediction of sales evolution and simulation of marketing plans.

Forecasting and simulation

Marketscience Consulting
Marketscience Consulting Dynamic Marketing Mix Modelling

Strategic pricing analysis


Consumer demand models guide pricing and promotion strategies at all levels of data aggregation.

Strategic pricing analysis

Marketscience Consulting


Binary worldRAR_winner1Marketscience Consulting is an award-winning independent consultancy specialising in advanced econometric modelling, statistical analysis and bespoke 
advice on traditional and digital marketing investments.

We draw on our experience and expertise to provide business-focused insights and actionable solutions, facilitating the adoption of optimal strategies.

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